Programme
Beyond certainty—leading in uncertain times
If we have learned anything in the last 5 years and more, it’s that certainty is no longer guaranteed—in fact, uncertainty is the only certainty! Market conditions shift quickly, customer expectations evolve faster than ever and global disruptions can reshape entire event cycles overnight. Beyond Certainty recognises the reality facing leaders in our industry: strategic decisions must be made without a clear map, business models must continuously adapt, and organisations must be built for resilience rather than predictability.
This year’s GCS invites the industry’s most senior leaders to explore what it means to guide their businesses through ambiguity—finding opportunity in disruption, clarity in complexity and momentum in a world where the only constant is change.