Breakout Session - Offsite Experience: Practical Lessons on Where AI is Creating Value in Exhibitions
Conference
2026-01-29 | 03:00 PM - 04:30 PM | Vienna State Opera - Wiener Staatsoper - Gustav Mahler Hall
Drawing on real leadership experience, the discussion will explore the value of AI, where to invest, where to be cautious and where AI has yet to live up to expectations. The focus is not on tools or pilots, but on the organisational realities that determine whether AI initiatives deliver meaningful impact.
Moderator: Martha Donato, Regional Director North America/President, UFI/MAD Event Management
